Activision Blizzard 2018 Zvemari Nyaya - Kambani Kubviswa, Mubatsiro & Ramangwana
Maawa mashoma apfuura, akagumisa imwe yemishumo inofambisa mari iyo Blizzard yaive nayo mumakore.
Mumapoinzi anotevera tichaona dzimwe pfupiso dzemapoinzi akakosha. Kana iwe uchida kuziva zvese zvakadzama zvechirevo chemari, unogona kuverenga icho pa mune iyi PDF.
Resumen
- 2018 raive gore rinobatsira kwazvo munhoroondo yekambani, asi haina kusvika pazvinangwa zvakamisikidzwa.
- Activision Blizzard yekutengesa chaiko yakasvika rekodhi 7,26 bhiriyoni, ichienzaniswa ne7,16 bhiriyoni muna2017.
- Chikamu chechina cheBlizzard chakavezwa, nemamirioni makumi matatu nemashanu evashandisi vanoshanda pamwedzi. Warcraft yakaona kuderera kunotarisirwa mushure mekuburitswa kwekuwedzeredzwa, uye Blizzard yakaona kuderera mukutenga chaiko kweOverwatch neMeaththstone.
- Blizzard ine kondirakiti neNetEase yekutsikisa mitambo yayo kuChina kusvika 2023.
- Kufungidzira kwe2019 hakufunge kuti Blizzard ichavandudza monetization sezvayakaita 2018.
- 2019 igore rekushandura rine mashoma makuru ezvinyorwa zvinoburitswa pane zvakanaka.
- Iyo kambani ichaisa mari yakawanda mukuvandudza. Ivo zvakare vari kuisa-kukoshesa zvirongwa zvisingaenderane nezvinotarisirwa, pamwe nenzvimbo dzehutongi.
- Vangaita 8% yevashandi vakadzingwa basa.
- Warcraft, HS, OW uye Diablo ichaona kuwedzera kwe20% mumapoka avo ekuvandudza mu2019. WoW zvakare ine yakasimbiswa yemukati chiteshi yekuburitswa kwese
- Blizzard iri kuisa mari mune mamwe maWarcraft mitambo, pamwe neEsports mamaki uye kudyidzana.
- Vashandi veDiablo vachawedzera zvakanyanya sezvo timu ichi shanda pane mamwe mapurojekiti asina kuziviswa.
- Ivo vari kuhasha zvine hukasha munzvimbo dzinouya uye vachiwedzera bhizimusi kuti ikure mune ramangwana.
- Iko hakuna makuru makuru kuburitswa kweBlizzard mu2019, netarisiro yekusashanda zvakanaka kwemari.
- Blizzard inotenda kuti zvinotarisirwa zvinotaridzika kupfuura 2019, paPC, zvinonyaradza, uye nhare mbozha.
- Kuwedzera kwekudyara mukuvandudza kwaireva kudzikisa mashandisiro mune dzimwe nzvimbo, izvo zvakakonzera kudzingwa basa.
- Activision yakaendesa kodzero yekutsikisa yaDestiny kuBungie kutanga kwegore rino.
Pfungwa yakakosha
Nepo mhedzisiro yedu yemari yegore ra2018 yaive yakanakisa munhoroondo yedu, hatina kuona kugona kwedu kwakazara. Kuti tibatsire kusvika pazvose zvatinogona, takaita shanduko dzinoverengeka dzakakosha dzehutungamiriri. Shanduko idzi dzinofanirwa kutigonesa kuona mikana yakawanda iyo indasitiri inotipa, kunyanya nemafranchise edu ane simba, kugona kwedu bhizinesi kwakasimba, kubatana kwedu kwakananga nedhijitari nemazana emamiriyoni evatambi, uye nevashandi vedu vane tarenda.
Negore rinopera muna Zvita 31, 2018, yeActivision Blizzard yekutengesa yakasvika kurekodhwa $ 7,26 bhiriyoni, zvichienzaniswa ne $ 716 bhiriyoni mu2017, pazasi peedu maonero apfuura. Kutengesa chaiko kubva munzira dzemadhijitari yaive rekodhi $ 5,72 bhiriyoni, zvichienzaniswa ne $ 5,43 bhiriyoni yegore ra2017, uye kutengesa chaiko mukati memitambo yaive rekodhi $ 4,2 bhiriyoni.
Yekota yakapera Zvita 31, 2018, Activision Blizzard chaiyo yekutengesa yakasvika rekodhi $ 2,84 bhiriyoni, zvichienzaniswa ne $ 2,64 bhiriyoni yekota yechina ya2017, pazasi peedu maonero apfuura. Kutengesa chaiko kubva munzira dzemadhijitari kwaive rekodhi $ 1.88 bhiriyoni, zvichienzaniswa ne $ 1.62 bhiriyoni yechina yechina yegore ra2017, uye mu-mutambo chaiwo kutengesa kwaive rekodhi $ 1.200 bhiriyoni.
Mu2019, kambani ichawedzera kusimudzira kudyara mune yayo mikuru franchise, ichibvumira zvikwata kuti zvimhanyisa danho uye mhando yezvinyorwa zvemunharaunda yavo uye nekutsigira dzinoverengeka zvitsva zvigadzirwa zvigadzirwa. Huwandu hwevanogadzira vanoshanda paCall of Duty, Candy Crush, Overwatch, Warcraft®, Hearthstone, uye Diablo® ichawedzera neinenge 20% mukati megore ra2019. Iyo kambani ichabhadhara iyi yakawedzera mari nekuisa-kutanga zvirongwa izvo zvisina kununura. netarisiro uye kudzikisira imwe mari yehutongi uye isiri-yekuvandudza pane rese bhizinesi. Iyo kambani iri zvakare kusanganisa yayo yepasirese, yedunhu uye yekutengesa kutengesa kutengesa, kudyidzana uye endorsements kugona. Sechikamu chezviito zvekugadzirisa izvi, kambani inotarisira kupinza USGAAP yemamiriyoni zana nemakumi mashanu emamiriyoni emadhora, mazhinji acho achaitwa gore rino.
Chii chaizvo chinoitika nekubviswa mabasa?
Maererano ne Magazini yeForbes, Activision Blizzard ine huwandu hwevane mazana mapfumbamwe nemazana masere evashandi. Naizvozvo, mushure mekuziviswa kwekudzingwa basa, Activision Blizzard ichabvisa vanhu vanosvika 9800, ichisiya vashandi ve784.
Izvo zvakaziviswawo kuti kudzingwa kwese kuchave kubva muzvikamu zvisina kuzadzisa tarisiro dzegore uye hapana chaive chekusimudzira. Maminetsi mashoma apfuura, Mutungamiri weBlizzard J. Allen Brack aida kujekesa izvozvo Ivo vanhu mazana manomwe nevasere havasi kuzosiiwa vasina pekugara mushure mekudzingwa basa, vachivimbisa pasuru yekusiya iyo inosanganisira yekuwedzera mubhadharo uye rutsigiro rwekambani pamabasa avo matsva nemabasa.
Shanduro
[munyori webhuruu = »Blizzard» tsime = »https://eu.battle.net/forums/en/wow/topic/17614741601#post-1 ″]
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Kuti tibatsire neshanduko iyi, isu tiri kupa mumwe nemumwe mushandi akabatwa purogiramu yekubvisa iyo inosanganisira yekuwedzera mubhadharo, kuenderera kwemabhenefiti, uye kuunganidza uye nerutsigiro rwemabasa kuvabatsira kuwana mukana unotevera. Vanhu ava inhengo dzemhuri yeBlizzard - vane hanya zvakanyanya uye vakabatsira pabasa redu uye isu tinotenda zvikuru nezvavakaita.
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Mavara ekutanga
[munyori webhuruu = »Blizzard» tsime = »https://eu.battle.net/forums/en/wow/topic/17614741601#post-1 ″]
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Kuti tibatsire neshanduko, isu tiri kupa mumwe nemumwe mushandi ane chinhanho pasuru yekubvisa iyo inosanganisira yekuwedzera kubhadhara, mabhenefiti kuenderera, uye basa uye kutsvaga rutsigiro kuvabatsira kuwana mukana unotevera. Vanhu ava inhengo dzemhuri yeBlizzard - vane hanya zvakanyanya uye vakapa zvakanyanya kubasa redu pano uye isu tinotenda zvikuru nezvese zvavakaita.
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Uye pane imwe pfungwa inokosha. Zvinhu zviviri zvinojekeswa mushumo.
- Kuti ivo havana kunyatso "kudzingwa basa" (akatsanangura pazasi).
- Kunyangwe mabasa mazhinji asara, zvakarongerwa kuwedzera vashandi mukati me2019.
Chii ichi nezve chisina-kuramwa basa? Chirevo hachishandisi izwi rekuti "kudzingwa" asi kuti "kuramwa basa". Kunyangwe zvese izvi zvichikonzera kudzingwa basa, musiyano uripo ndewekuti "kudzingwa" kudzingwa zvachose uye hapana kudzoka kukambani, "kurega" ndiko kumisa chiitiko pamwe nekugona kudzokera kubasa rako.
Ndinovimba ndizvozvo uye vanhu ava havafanirwe kupfuura nepiritsi rinovava rekudzokera kunotsvaga basa mukati memavhiki ano. Iyo vhidhiyo yemutambo nharaunda, mushure mechirevo, yaratidza kubatana nevanhu ava uye vagadzira Dhiraivha nezvose zvinopihwa mumabasa muvhidhiyo chikamu kutenderera pasirese.