Shadowlands waxay jabisaa diiwaanka iibka, dakhliga Warcraft, iyo ciyaartoyda billaha ah ee WoW sida Blizzard ay ku soo wargalisay soo koobitaankeedii ugu dambeeyay ee maaliyadeed ee 2020. Isugeyntaas waxay muujineysaa in Wwarcraft uu lahaa ku dhowaad 30 milyan oo ciyaartoy bille ah dhammaadkii sannadka, isagoo calaamadeynaya wareegga lixaad.
Dhinaca kale, dhammaan shirkadaha loo yaqaan 'Warcraft franchise' waxay leeyihiin dakhliyada rikoodhka: kuwa ugu fiican ku dhowaad 10 sano, oo ka soo raynaya 40% sanadkii ka horreeyay. Shadowlands waxay noqotay ciyaarta ugu iibinta badan PC-ga taariikhda, iyadoo ku dhowaad 4 milyan oo unug la iibiyay 24-kiisa saac ee ugu horreysay. Maskaxda ku hay in rikoodhkii hore uu sidoo kale qabtay Blizzard iyo Diablo 3.
Inkastoo inkasta oo ay da 'tahay, World of warcraft weli waa mid ka mid ah MMORPG-yada ugu guulaha badan waqtiga oo dhan iyo ballaarintiisii ugu dambeysay waxay sii kordhisay caankeeda. Waa mid ka mid ah rukhsadaha istiraatiijiyadeed ee Blizzard ee ganacsiga, oo ay weheliso Diablo iyo Overwatch.